Maybe you think that it is shocking to hear that you can’t buy an opt-in list for email marketing. But the fact of the matter is that Opt-In is specific to your business, period.
Think about this for a minute. If you ask for and receive permission to send commercial email to someone, they have given only you permission to send them information–no one else. That permission is not transferable.
There are some list sellers out there who might claim that they have opt-in lists. Here’s what that means in practical terms:
1. They must have retained the evidence of the opt-in permission for every single email address on their list.
2. If anyone opt-ed out, then they cannot sell or transfer those email addresses.
So what I’m saying is that it is very unlikely that most list sellers are selling you an opt-in list. Even if their list is opt-in, once they sell or transfer it to you, it is no longer an opt-in list for you.
This is why third-party email services like iContact and Constant Contact don’t allow you to use purchased lists. [click to continue…]
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