If you are planning a postal mail or email marketing program to grow your business, you are faced with a number of questions. Do you mail to your existing customers? Where will you get new prospects to mail to?

Certainly, you should be mailing to your existing customers on a regular basis. How frequent really depends on you, your customers, and your products and services. At a minimum, if you are not reaching out to your customers at least once a month, you may be missing out on sales. [click to continue…]


How to choose between a custom or general mailing list

by Jeff Rutowski on April 18, 2013

In this video, you will learn some of the fundamentals on how to choose between a custom email or direct mail list versus a general email or direct mail list. There’s also a quiz that’s referred to at the end of the video. The quiz is designed to help you decide if you’re ready for a custom list or better suited to a general list. Click HERE to get the quiz.


Article Marketing as a Traffic Strategy

April 17, 2013

Writing articles for your blog and for article websites is a great strategy for improving your web traffic. Here are some tips and tools you can start using today.

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Your customer list is your business

April 16, 2013

Choosing the right customer relationship management system can have a huge impact on the success of your business and your sales and marketing program. Proper planning will help ensure that you will get the right system with the right features.

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The biggest mistakes that writers make

March 15, 2013

Looks like I got your attention. Headlines are one of the most important elements of any copy that you can write. If you can’t draw a reader in to your article, then you are wasting your time. Seems pretty simple, right? Headlines determine somewhere around 80% of the success of any article or email. Most […]

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How to get your email marketing message opened–Quick Tip #98

March 14, 2013

What good is an email sales letter if it never gets opened?

Don’t waste your time and energy writing emails that no one will open. You can write effective sales copy with some practice and if you know the methods and tricks of the trade. Taking time to learn them can improve the success of your email marketing program.

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How to get removed from an email list

February 25, 2013

Have you ever wondered how to get removed from an email list?

It’s pretty simple. Legitimate email marketers offer an Opt-Out link in their emails. In fact, the CAN-SPAM law requires that commercial marketers provide an easy way for email recipients to have their email addresses removed or excluded from future mailings.

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Do Productivity Apps Really Help?

February 19, 2013

Are you struggling to be more productive? Do you find yourself bouncing from one productivity technique or app to another? It’s easy to do and it can be both fun and frustrating.

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Subscribe to Microsoft Office? Really?

February 6, 2013

If you are a regular reader of this blog then you have probably figured out that I am an Apple user. You might have also figured out that I am not a very big fan of Microsoft. It’s certainly true that Microsoft built hundreds if not thousands of applications for Apple. And if you have […]

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How to grow your email list

February 5, 2013

Having an email list is critical to marketing success. Here are several suggestions for growing your email list.

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