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		<title>Happy Mother&#8217;s Day</title>
		<link>http://www.bizgrowthproblog.com/?p=546</link>
		<comments>http://www.bizgrowthproblog.com/?p=546#comments</comments>
		<pubDate>Fri, 11 May 2012 13:06:36 +0000</pubDate>
		<dc:creator>Jeff Rutowski</dc:creator>
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		<description><![CDATA[Mother's Day isn't about commercialization even if we buy cards, flowers, and take Mom out to breakfast, lunch or dinner--or to a soccer game.   It is about taking a day out of the year to pause and show our appreciation for that special woman in our lives who really made us who we are.]]></description>
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		<title>How to get the most from your marketing materials</title>
		<link>http://www.bizgrowthproblog.com/?p=539</link>
		<comments>http://www.bizgrowthproblog.com/?p=539#comments</comments>
		<pubDate>Thu, 10 May 2012 13:17:50 +0000</pubDate>
		<dc:creator>Jeff Rutowski</dc:creator>
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		<description><![CDATA[Getting the most use from your marketing materials makes sense and you see big companies doing it all the time.  Here are 15 different ways to leverage something as simple as a blog post.   Don't create.  Recycle.]]></description>
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		<title>How to deliver your marketing message&#8211;step by step</title>
		<link>http://www.bizgrowthproblog.com/?p=720</link>
		<comments>http://www.bizgrowthproblog.com/?p=720#comments</comments>
		<pubDate>Wed, 09 May 2012 12:52:52 +0000</pubDate>
		<dc:creator>Jeff Rutowski</dc:creator>
				<category><![CDATA[Most Popular]]></category>

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		<description><![CDATA[f you don't have a marketing list or if you are interested in expanding your marketing reach, you may consider buying or renting a marketing list from marketing list provider.  Prices here will range from a few dollars per thousand records to $30 or more per record.  The difference is typically that the higher priced lists may offer better targeting.]]></description>
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		<title>When will your prospects buy?</title>
		<link>http://www.bizgrowthproblog.com/?p=755</link>
		<comments>http://www.bizgrowthproblog.com/?p=755#comments</comments>
		<pubDate>Tue, 08 May 2012 14:55:44 +0000</pubDate>
		<dc:creator>Jeff Rutowski</dc:creator>
				<category><![CDATA[Most Popular]]></category>

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		<description><![CDATA[The key to marketing success is in how well you know your market.  How well do you know the pain, problems, issues and frustrations that your market is dealing with?]]></description>
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		<title>Keep your &#8220;marketing eye&#8221; focused&#8211;5 Quick Tips</title>
		<link>http://www.bizgrowthproblog.com/?p=711</link>
		<comments>http://www.bizgrowthproblog.com/?p=711#comments</comments>
		<pubDate>Thu, 03 May 2012 11:17:30 +0000</pubDate>
		<dc:creator>Jeff Rutowski</dc:creator>
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		<description><![CDATA[Here are five Quick Tips to help keep your "marketing eye" focused on your message and on your customers.  The little things can make a big difference.]]></description>
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		<title>Why write your own copy?  Here&#8217;s why with Four Quick Tips.</title>
		<link>http://www.bizgrowthproblog.com/?p=735</link>
		<comments>http://www.bizgrowthproblog.com/?p=735#comments</comments>
		<pubDate>Wed, 02 May 2012 12:46:12 +0000</pubDate>
		<dc:creator>Jeff Rutowski</dc:creator>
				<category><![CDATA[Most Popular]]></category>

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		<description><![CDATA[Anyone can hire others to write your copy so why should you write your own copy?   Prices vary from a few dollars for 500 words to thousands of dollars--and you get what you pay for.  Not only that, but you are the most qualified person to write about your business and think about how much work it would be to transfer that knowledge to someone else so they can write for you.  This article looks at copywriting and gives you some tips to help you create your own copy.]]></description>
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		<title>Critical mistakes that small businesses make&#8211;Part 4</title>
		<link>http://www.bizgrowthproblog.com/?p=355</link>
		<comments>http://www.bizgrowthproblog.com/?p=355#comments</comments>
		<pubDate>Tue, 01 May 2012 12:42:33 +0000</pubDate>
		<dc:creator>Jeff Rutowski</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[This is part 4 of the series Four Critical Mistakes Small Businesses Make. The fourth critical mistake that small businesses make is that they either stop marketing or spend less on marketing during tough times. To quickly review, the four critical mistakes that small businesses make are: 1. Failure to create a marketing plan 2. [...]]]></description>
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		<title>Four critical mistakes small businesses make&#8211;Part 3</title>
		<link>http://www.bizgrowthproblog.com/?p=356</link>
		<comments>http://www.bizgrowthproblog.com/?p=356#comments</comments>
		<pubDate>Mon, 30 Apr 2012 13:50:59 +0000</pubDate>
		<dc:creator>Jeff Rutowski</dc:creator>
				<category><![CDATA[Most Popular]]></category>
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		<description><![CDATA[Studies show that companies that do not market consistently can quickly lose market share. Sales can plummet in as little as three months. There were major brands that did not invest in marketing campaigns  that met with disastrous results during the 2001 recession.   If major brands lose market share because of marketing failures, you can be sure that small businesses are experiencing similar problems.  The difference is that small business often does not have the resources to survive.  What can small businesses do to avoid disaster?  ]]></description>
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		<title>4 Reasons people will buy from you</title>
		<link>http://www.bizgrowthproblog.com/?p=948</link>
		<comments>http://www.bizgrowthproblog.com/?p=948#comments</comments>
		<pubDate>Fri, 27 Apr 2012 12:29:28 +0000</pubDate>
		<dc:creator>Jeff Rutowski</dc:creator>
				<category><![CDATA[Most Popular]]></category>

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		<description><![CDATA[If you&#8217;re frustrated by the thought of marketing or maybe you&#8217;re overwhelmed by the choices available for marketing to your prospects, take heart. Great marketers are made, not born. You can learn marketing very easily with time, practice and commitment. You really can do it. Here are 4 Quick Tips for turning prospects into customers. [...]]]></description>
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		<title>Four critical mistakes small businesses make&#8211;#2 Poor Marketing Message</title>
		<link>http://www.bizgrowthproblog.com/?p=359</link>
		<comments>http://www.bizgrowthproblog.com/?p=359#comments</comments>
		<pubDate>Thu, 26 Apr 2012 13:05:06 +0000</pubDate>
		<dc:creator>Jeff Rutowski</dc:creator>
				<category><![CDATA[Most Popular]]></category>
		<category><![CDATA[Worth a look]]></category>

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		<description><![CDATA[Many marketing messages focus on the product or service being sold and don't address customers' needs and the benefits that they're looking for.  The problem with product focused messages is that they typically do not describe the specific benefits that motivate your customer to do business with you.   
]]></description>
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